Founded by Jim “Jimbo” Someck in 1984, the grocer operates five stores in San Diego County, and specializes in local and organic produce. It has been a Horton Plaza tenant since 2012, when it signed a 15-year lease agreement and pumped $5 million into the location to make it a flagship venue. That investment, Someck contends, was only made because Westfield promised to spend hundreds of millions on upgrades to the center.