Real Estate Industry News

‘The Brady Bunch’ house is as iconic as its TV stars. Its staircase will be a key feature of HGTV’s ‘A Very Brady Renovation.’ (ABC Photo Archives/ABC via Getty Images)

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If you think ABC milked The Brady Bunch franchise, HGTV is squeezing every last residual drop from that cash cow. Get ready for the rerun of your lives—2019 will be a very Brady year.

‘The Brady Bunch’ house is the second most visited house in the United States. (PG/Bauer-Griffin/GC Images)

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Since buying the iconic “Brady Bunch” house, HGTV has gone all-in, employing its top on-air talent and The Brady Bunch cast to faithfully restore the Los Angeles home to its 1970s pop culture glory before its upcoming big reveal. Filming is already under way.

Jasmine Roth, host of ‘Hidden Potential’ on HGTV

HGTV

Behind the White House, the mid-century modern San Fernando Valley estate is the second most visited home in the USA. Only the home’s façade was prominently featured in the cult hit TV series, which aired from 1969 to 1974. But that hasn’t slowed its status as a tourist attraction. HGTV bought the house for $3.5 million last summer, outbidding all parties for the $1.89 million-listed property.

‘The Brady Bunch’ kids, 1970. (Michael Ochs Archives/Getty Images

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HGTV is marketing the hell…(sorry Brady fans, the heck) out of the under-renovation house in imaginative fashion. That includes a future home makeover show featuring The Brady Bunch “kids” (A Very Brady Renovation); a behind-the-scenes digital series (Building Brady); an online crowdsourcing search for authentic Brady Bunch furnishings (A Very Brady Scavenger Hunt); and a just-announced IfOnly charity auction which offers one lucky Brady Bunch fan a design consultation and a chance to tour the landmark house before it’s officially unveiled.

‘The Brady Bunch’ cast stand before the iconic house in Los Angeles as its being restored to mirror the TV show.

HGTV

Did you hear that Lance Bass? You’ve got another shot at this! Former NSYNC singer Bass was outbid on the house and expressed his disappointment until he found out HGTV was the new owner. His fans petitioned HGTV so passionately, rumors swirled that the network may cast him in one of these Brady-centric projects (perhaps as a cousin Oliver-like cameo or a pitty producer). Or, are these rumors just more Bass fishing?

Brady Bunch fan Lance Bass. (Mike Pont/WireImage)

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HGTV has all hands on deck to renovate the famous house—Hidden Potential’s Jasmine Roth; Property Brothers twins Drew and Jonathan Scott; Restored by the Fords siblings Leanne and Steve Ford; and Good Bones mother-daughter duo Karen E. Laine and Mina Starsiak Hawk. This project truly is a family affair.

‘Property Brothers’ Jonathan Scott and Drew Scott are among the HGTV hosts renovating ‘The Brady Bunch’ house. (Jenny Anderson/WireImage)

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The hosts are toiling night and day to genuinely makeover the home with the familiar extra-long long staircase, shag carpets, and lots of groovy retro furnishings, aided by fans and Flea Market Flip host Lara Spencer.

Roth and her HGTV colleagues will bring authenticity to ‘The Brady Bunch’ house.

HGTV

“It’s been 50 years since The Brady Bunch originally aired, but when you step into this fully-renovated house, you will swear it was yesterday,” says Roth, an HGTV designer and owner of Built Custom Homes. “We are restoring the house to mimic the exact Brady Bunch set, down to the most minuscule detail (think wall color, furniture, even those iconic orange kitchen countertops). Remember the [Jack and Jill] bathroom the boys and girls shared? The den where Mike had his drafting table and all the tough conversations? And who can forget the staircase?”

‘The Brady Bunch’ house will be restored by HGTV to its mid-century modern brilliance—long staircase, stone walls, front double doors, Mike’s den, and orange kitchen counters included. (ABC Photo Archives/ABC via Getty Images)

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Speaking of steps (sisters and brothers), The Brady Bunch stars Barry Williams, Maureen McCormick, Christopher Knight, Eve Plumb, Mike Lookinland and Susan Olsen are looking over the HGTV hosts’ shoulders, verifying the authenticity and actively assisting the renovation in a real-life Brady homecoming.

Sibling HGTV hosts Drew and Jonathan Scott (‘Property Brothers’), and Leanne and Steve Ford (‘Restored by the Fords’). (Amanda Edwards/Getty Images for Discovery, Inc.)

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They’re helped by millions of scavenger hunting fans encouraged to locate and donate grandma and grandpa’s Brady-like furnishings that resemble those of the original show. Good luck finding those functioning cathode-ray tube TVs.

Roth is one of eight hosts working day and night to renovate ‘The Brady Bunch’ house.

HGTV

“We have watched every episode of The Brady Bunch, paused, screenshot, and most importantly asked the people that would know best—all six Brady kids, to completely recreate the iconic Brady Bunch house,” says Roth, who admits working with these Brady icons is “100% surreal.” “We’ve knocked down walls, shopped for furniture from 50 years ago, sang in the rain, danced to Broadway tunes. I wasn’t sure how much they’d want to get their hands dirty, but let me tell you—Marcia can swing a sledgehammer!”

Maureen McCormick actively participates in the restoration of ‘The Brady Bunch’ house. (Paul Archuleta/FilmMagic)

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Sorry Maureen, you’re still Marcia to us. The house recently unlocked its new “Honey I’m home” mid-century modern double door, courtesy of the Scott Property Brothers, McKnight (“Peter”) and McCormick (“Marcia Marcia Marcia”), who considered bidding on the house herself last summer.

Maureen McCormick as Marcia Brady in ‘The Brady Bunch’ living room. Does anyone own a lime green rotary phone? (CBS via Getty Images)

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Roth will offer the winning bidder a private design consultation for their own home and personally give the exclusive room-by-room Brady Bunch home tour into the 1970s along with Olsen (“Cindy”), courtesy of a special charity auction sponsored by IfOnly and Discovery Networks (parent of HGTV).

Roth will give an exclusive house tour of ‘The Brady Bunch’ house with Susan Olsen (Cindy) to the highest bidding fan of the IfOnly charity auction, benefitting Robert F. Kennedy Human Rights.

HGTV

IfOnly creates “unforgettable experiences for great causes,” working with 350+ charities and more than 3,000 celebrities including Barbra Streisand, Beyoncé, Celine Dion, Jennifer Lopez, Katy Perry, Chris Rock, James Corden, Keith Urban and Ray Romano. The auction just went live and ends May 7. Online bidding starts at $5,000 and proceeds will benefit Robert F. Kennedy Human Rights.

Susan Olsen will join HGTV’s Jasmine Roth during the first-look ‘Brady Bunch’ house tour when its renovation is completed. (Greg Doherty/Getty Images for The Thalians)

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“This tour will be a trip into the past,” says Roth. “[It’s] a once-in-a-lifetime experience for one lucky fan. As Brady Bunch fans, we grew up watching our favorite TV family grow up in this house, never imagining that we would be able to walk through it one day. It really is a groovy opportunity.”

Susan Olsen as Cindy Brady in ‘The Brady Bunch’ family room, near its retro green couch. (CBS via Getty Images)

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It’s groovy, cool, excellent, awesome, dope, lit and other fantastic slang that’s come, gone and come back again since The Brady Bunch series ruled the airwaves. Beyond the house, it seems the HGTV hosts are literally traveling back in time. Either that or they’re overworked at the moment.

Potato sack race in the Brady’s backyard. Red wagon, anyone? (Michael Ochs Archives/Getty Images)

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“We are still working around the clock to get this project done, but the finished product will be the grooviest, hippest, and most Brady project in existence.” See?

The Brady family home and their station wagon from 1973. Is there anyone on earth who still drives one of these? If so, contact HGTV. (CBS via Getty Images)

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Maybe it wasn’t the slang, characters, plots, laughs or Mike Brady lessons, after all. Maybe this cozy house is the way we all became The Brady Bunch.