This morning, we announced our plans to expand to Canada! We’ll soon launch a national Canadian real estate search site at www.redfin.ca and brokerage service in Toronto and Vancouver. We’re working hard to get everything ready and we can’t wait to start working with Canadian buyers and sellers!
In the announcement, CEO Glenn Kelman said, “Our goal is to make buying and selling Canadian homes more affordable, with Redfin agents who always put customers first. We believe Canadians will love our local full-service agents, low fees and on-demand home showings. Our website and mobile apps will show all the homes for sale via the local Multiple Listing Services used by brokerages. And Redfin will show sale prices for Toronto and Vancouver homes that for years had been unavailable to consumers.”
Blair Anderson, a Toronto native with more than a decade of experience in real estate, will lead Redfin’s operations in the greater Toronto area.
“I was attracted to Redfin’s mission to redefine real estate in the consumer’s favor and have experienced firsthand that it isn’t just a nice sound bite, it’s truly a mindset that is woven into the fabric of who we are as a company,” said Anderson. “I’m proud to introduce Redfin to Canada. Canadian consumers are discerning and tech-savvy and I believe they will be blown away by Redfin’s unmatched combination of agent service, technology and value. Not only will we provide full real estate services for a lower fee, the Redfin model rewards customer service, so our agents are accountable to deliver the best outcome for their clients.”
For home sellers, Redfin Canada will charge a 1 percent listing fee. Redfin agents provide a complete home-selling service, including pricing and staging advice, free professional photography, a 3D walkthrough of the home, open houses, yard signs and beautifully designed marketing materials. Redfin listings will receive premier placement on Redfin.ca and will be displayed on Realtor.ca and other Canadian real estate websites via the Multiple Listing Services.
Homebuyers who work with Redfin also save because the company refunds part of its commission to the buyers it represents. Our technology helps buyers act fast with instant alerts that let them know when homes hit the market or drop in price. With Redfin’s Book It Now feature, homebuyers can set up property showings with a few taps on a smartphone.
For more information and to sign up to be alerted when we launch in Canada, visit www.redfin.ca.
This post first appeared on Redfin.com. To see the original, click here.