By Lalaina Rabary
This has been a year of rapid innovation for Keller Williams.
From the release of an AI-powered virtual assistant (Kelle) and smart cloud (Keller Cloud) to the burgeoning development of a real estate-specific operating system (Command) and several R&D partnerships – Keller Williams has made significant strides in technology.
Each new milestone rests on three foundational beliefs: agents should be enabled by their technology, world-class tech companies must own their product road map, and together everyone achieves more.
To innovate at a fast pace while staying true to these philosophies, Keller Williams has instituted Labs – a program where agents are invited to build software with technologists in Austin, Texas and online. In these physical and virtual spaces, agents can dream up big ideas to business challenges while offering immediate feedback to help technologists create and refine products in the pipeline.
Enthusiasm for this collaborative approach to design has reverberated throughout the company’s 190,000-plus associate base. This year alone, over 10,000 agents have participated in Labs with 23,000 weighing in on products today. The company has recently taken the program a step further through Labs Unleashed.
Across the U.S., trained facilitators lead daylong workshops to provide associates with a comprehensive view of how KW is responding to a changing industry with technology. They are delivering demos and answering questions while gathering valuable feedback to shape current and future tech endeavors. When the roadshow wraps up in January 2019, 23 stops will have been made. At each location, the excitement has been palpable.
“When Labs Unleashed moves into product demonstrations, associates audibly cheer for the leverage it will bring to their business. They are optimistic and ready for what the future holds,” shares Donnie Brookman, Labs Unleashed facilitator.